Ruger has some fancy LCP’s available, but only in limited quantities. Through it’s R.E.D. program (Ruger Exclusives Direct), customers are able to purchase directly through the website when special models like this come up.
Whether you are a firearms collector, enthusiast or just looking for something different to add to your collection, Ruger Exclusives Direct (“R.E.D.”) is your answer to owning unique, limited-run models of some of the most popular Ruger® firearms. Using voice of the customer input, we have selected unique variations of specific models.
If you want to get your hands on a PURPLE LCP, this link is for you.
If you want to get your hands on a BLUE LCP, this link is for you.